Exhibition Coverage
SEKO at CleanEx 2024
Client
SEKO SpA
Services
Video Production
Logo Animation
Project Overview
An engaging and dynamic event coverage video for SEKO at CleanEx 2024, a prominent trade exhibition in the cleaning and hygiene industry. The video showcased SEKO's standout exhibition booth, live customer interactions, product demonstrations, and insightful interviews, emphasising the brand's innovative solutions and industry leadership.
My Role:
As the lead videographer, I meticulously planned the shoot, set up professional lighting, conducted interviews with company representatives and industry experts, and captured high-quality footage of the event. In post-production, I edited the content into a cohesive narrative that highlighted SEKO's presence at the exhibition and created additional short-form daily highlight videos to keep audiences updated in real time.
Deliverables:
One main event overview video (2-5 minutes), professionally edited with branded visuals and dynamic pacing.
Two short-form daily highlight videos (1-2 minutes each), tailored for immediate social media distribution to maintain audience engagement throughout the event.
Impact & Outcome:
The videos significantly elevated SEKO's digital presence, resulting in increased audience engagement and interaction on social media. Post-event analytics indicated that the content drove a notable uptick in website visits, generated promising sales inquiries, and strengthened SEKO's brand recognition within the cleaning and hygiene industry. The client's feedback was overwhelmingly positive, praising the video's professional quality, creative storytelling, and effectiveness in capturing the essence of their brand and exhibition experience.
