Interview Feature
WSM – Sustainability in Plastic Moulding
Client
WSM Industries
Services
Video Production
Project Overview
I produced a short-form interview video for WSM Industries, spotlighting CEO Steve Corral’s perspective on sustainability within the plastic moulding industry. The video aimed to highlight WSM’s ongoing efforts to innovate more responsibly, reduce waste, and meet growing environmental expectations in manufacturing.
My Role:
As director and videographer, I worked closely with the team at WSM to develop a set of interview questions that would bring out the company’s environmental goals in an authentic, digestible way. On the day, I filmed Steve Corral in WSM’s facility using a two-camera setup and professional lighting to ensure a polished and cinematic aesthetic. I also captured supporting b-roll around the site, including raw material handling, product moulding, and team workflow.
Deliverables:
One professionally edited short-form interview video (approx. 2–3 minutes) featuring CEO Steve Corral.
Light motion graphics to introduce key points and display lower-third titles.
B-roll montage seamlessly integrated with dialogue for visual context.
Exported versions optimised for LinkedIn and Instagram.
Impact & Outcome:
The video provided WSM with an effective tool to communicate their sustainability commitment to both existing clients and future partners. It performed well on social media, improving engagement and serving as a strong first step in their broader content strategy focused on innovation and responsibility. The approachable format and professional finish were praised internally and externally, reinforcing WSM’s forward-thinking identity in a traditional industry.
