Company Showcase
SEKO China Opening
Client
SEKO SpA
Services
Directing
Video Production
Project Overview
I directed and produced a high-impact showcase video for SEKO’s brand-new headquarters in China. This video was created to introduce the new facility to global stakeholders, highlighting SEKO’s growth, investment in innovation, and world-class infrastructure. The film emphasized the architectural scale, technological capacity, and cultural significance of the building.
My Role:
As the lead producer and director, I coordinated a team of five videographers and led the creative vision for the entire shoot. Prior to filming, I developed a comprehensive shot plan that included cinematic transitions, drone flight paths, and storytelling structure. During production, we utilized three different drones: DJI Mini 4 Pro, DJI Mavic, and the indoor-optimised DJI Avata Neo to capture sweeping aerial views, agile indoor tracking shots, and precision walkthroughs. I oversaw all camera direction, scene composition, and ensured brand consistency across all visuals.
Deliverables:
One full-length showcase video (approx. 2-3 minutes), fully edited and branded.
Drone cinematography featuring exterior and interior facility views.
B-roll footage of staff in action, warehouse automation, and key architectural features.
Motion graphic title sequences and subtitles.
Optimised exports for web, presentations, and internal distribution.
Impact & Outcome:
The final video elevated SEKO’s global brand image, acting as a powerful introduction to the company’s most advanced facility. It was prominently featured in internal communications, executive presentations, and global marketing efforts. The film received enthusiastic feedback from the SEKO board and was noted for its high production quality, clarity, and emotional impact successfully aligning the new building with the company’s broader vision of innovation and excellence.
